Carun | The Original CBD

The single most important contrast between Carun’s CBD oil and competitors’ is that Carun does not produce tinctures or isolate-based products for distribution in the United States. Instead, we produce extracts which are more concentrated and do not involve compounding with additional substances.

Here’s how we explain this to our consumer base as well as the medical professionals who represent us:

EXTRACTS (Clinically-focused) vs TINCTURES (Novelty-focused)

First, one must recognize that in this extremely saturated industry, all variations of the oil are commonly (and often erroneously) referred to as Cannabis Oil. 

 

But what is Cannabis Oil?

Cannabis oil refers to a product that is the distilled essence of the cannabis plant. It can include many parts of the plant (Full Spectrum), or only 1 or 2 cannabinoids such as CBD or THC (Isolate).

Full Spectrum oil refers to cannabis oil that uses 100% of the plant during extraction. That includes THC, CBD, CBC, CBG, CBN, THCV, CBDA (among many others), as well as terpenes. 

What is a Tincture?

Tincture comes from the same root word as both “tint & tinge,” which implies the main reason it is different from Cannabis Oil extracts. Instead of a homogeneous substance suffused with cannabis, tinctures are suspension of cannabinoids in a liquid such as olive oil, MCT (coconut) oil, glycerin, etc.

The medical community understands tincture as a solution of an active substance in alcohol or an alcohol-adjacent liquid. Nutritionally speaking, this method creates an unstable environment for the active compounds and results in the body metabolizing these substances at inconsistent rates. That is why you will commonly hear consumers report inconsistency with tinctures. 

What are the different uses between Tinctures & Extracts?

Extracts are more potent than their tincture counterparts. Extracts will contain higher concentrations of cannabinoids because the production process is so pure and undiluted. Tinctures are a compounded mixture of ingredients, with the actual cannabis compounds being the least predominant of all ingredients. Tinctures are a novel way to infuse foods and beverages with CBD, however Extracts provide a broader range of outcomes due to their potency, parity, and nutritional wholeness.

Medical professionals who are being proactive and educating themselves on this topic are the ones more apt to correctly recommend the use of Cannabis Extracts to their patients, as they are quick to notice that tinctures are being mass distributed as novelty items and therefore have no long-term medical efficacy.

Here are the most common examples of why you should choose extracts over tinctures:

MOOD/BEHAVIORAL: 

Patients diagnosed with anxiety, ADD/ADHD, Bipolar, OCD, PTSD, or depression are seeking the therapeutic effects of “CBD Oil”. Compiling the data from case studies and anecdotal evidence, you will conclude that the following active compounds from Cannabis are necessary to stimulate the appropriate neurotransmitter response for relief from the aforementioned ailments: CBD, CBG, THC, CBC, and CBN.

Right away, you will be able to eliminate the majority of your options that are readily available for over-the-counter purchase as tinctures are produced via methods that create unstable environments for CBG, CBC and CBN; therefore, you won’t find those compounds (naturally) present in tinctures. Looking at Carun’s lab analysis, you will find that even our least potent oil contains all (and more) of the aforementioned cannabinoids.

PAIN/SLEEP:

Patients diagnosed with chronic inflammation, arthritis, pain, insomnia, fibromyalgia, spinal injury, and migraines are seeking the therapeutic effects of “CBD Oil.” Compiling the data from case studies and anecdotal evidence, you will conclude that the following active compounds from Cannabis are necessary to stimulate the appropriate neurotransmitter response for relief from the aforementioned ailments: CBD, CBDa, CBG, THC, CBC, CBN, and THCv

Right away, you will be able to eliminate the majority of your options that are readily available for over-the-counter purchase as tinctures are produced via methods that create unstable environments for CBG, CBC and CBN; therefore, you won’t find those compounds (naturally) present in tinctures. Looking at Carun’s lab analysis, you will find that even our least potent oil contains all (and more) of the aforementioned cannabinoids.

  

As a brand, Carun exists to bridge the gap between general and integrative medicine. Our focus is to infiltrate nutrition and medicine with our product rather than capitalizing on distribution via gas stations, head shops and vape shops. If you buy a tincture or other type of diluted product, hold on to it. 6 months later, see if you can find that same exact product with the same exact label/verbiage. It is next to impossible. Companies are constantly pivoting to comply with evolving legislation and compliance standards, as their focus is micro. Carun has produced and perfected the same oil for over 12 years because cannabis oil “is what it is” and doesn’t require compounding with fillers for higher or standardized efficacy.